Paloma Kuhn

Paloma Kuhn

Senior User Experience Designer at SAP
Rio Grande do Sul, Brazil.

About

Senior UX Designer at SAP SE, a leading European multinational
software company based in Walldorf, Baden-Württemberg,
Germany. SAP is the world's largest vendor of enterprise resource
planning software.

I currently work shaping the experience of SAP
Business Data Cloud—a next-gen solution in enterprise data and
analytics.

With 10+ years of cross-functional experience spanning UX, digital
strategy, and marketing, I bring a user-centered lens to complex
product environments. My background includes research in Human-
Computer Interaction, postgraduate training in UX and Design
Thinking, and a former leadership role driving brand engagement at
SAP Labs Latin America.

I specialize in translating business and user needs into intuitive,
scalable solutions. Passionate about purposeful design that
empowers users and delivers measurable value.

I am always eager to connect with professionals who share a
passion for innovation and creating meaningful experiences. Let's
connect!

Work

SAP
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Senior User Experience Designer, SAP Business Data Cloud, SAP Data & Analytics Design

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Summary

Focused on elevating the user experience across Data Governance, Discovery, and Consumption within SAP Business Data Cloud and SAP Datasphere. I design solutions that empower users to manage, discover, and consumetrusted data with confidence. Working closely with Product, Engineering, andfellow Designers, I ensure that complex technical workflows translate intoseamless, user-centered experiences — aligned with SAP Fiori guidelines andthe SAP Business Technology Platform vision.

SAP
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Marketing Strategist - Head of Marketing and Events, Labs Latin America

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Summary

Integrated Marketing Leader with expertise in social media, content marketing, branding, and events. Driving growth through strategic internal and external initiatives, fostering a strong brand identity, in addition to employee and customer engagement for both São Leopoldo, Brazil, and Monterrey, Mexico locations.

SAP
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User Experience Designer, SAP Datasphere

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Summary

Conducted UX design for the data integration component of SAP Datasphere, enhancing data management through integration, modeling, and governance. Collaborated with international teams to ensure seamless user access to critical information, conducting usability testing at global events and fostering cross-functional collaboration across Brazil, Germany, France, the USA, and India.

SAP
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Executive Assistant, Data Integration Brazil

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Summary

Championed executive and leadership operations, employee engagement initiatives, streamlined recruitment processes, and provided comprehensive administrative and communication support to the VP of Development for Data Integration Services, SAP HANA Database & Analytics.

SAP
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Customer Engagement Specialist, Experience Center São Leopoldo

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Summary

Engaging SAP customers and partners through managing high-profile events, organizing company tours, and expert presentations with product development specialists. Led the SAP Visit Management System development project, optimizing processes for global customer visit scheduling.

SAP
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Executive Assistant to the Head of Partner Services Hub Latin America & Caribbean

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Summary

Supported executive leaders by providing administrative assistance, managing partner visits and events, and supporting the successful execution of the SAP Partner Innovation Experience 2016, surpassing session participation goals and managing a complex event setup.

Yázigi
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Marketing & Administrative Operations Specialist

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Summary

Provided administrative and financial support, and operationally supported marketing strategy by overseeing campaigns and creating content across various formats, including online assets like websites, social media posts, email newsletters, and community management, as well as offline assets like brochures, business cards, billboards, print advertisements, and events, while managing social media presence to ensure operational accuracy.

Education

Universidade do Vale do Rio dos Sinos

Bachelor of Arts (BA)

Advertising and Marketing Communication

UniRitter

Graduate Certificate (Lato Sensu)

User Experience

Languages

Spanish

Conversational

English

Fluent

Portuguese

Native

Skills

User Experience
UX Research
Prototyping
Interaction design
Analytics
Figma

Publications

Communicational Processualities in Voice Interfaces: Users' Experiences with Virtual Personal Assistants

Published by

Brazilian Journal of Technology, Communication, and Cognitive Science

Summary

The present article examines the communicational processes underlying the relationship between users and virtual personal assistants. Drawing on both theoretical reflection and empirical inquiry, it investigates dialogic dynamics, appropriation practices and experiential facets of voice‐mediated interactions with AI‐enabled smart speakers. The study follows a two‐phase methodology—first, a quantitative survey administered to 62 individuals; second, semi‐structured interviews conducted with 8 participants—to gather and analyze both quantitative and qualitative evidence concerning user experience. This dual‐method approach supports a deeper appraisal of human–computer interaction via voice interfaces, addressing: perceptions of AI humanization; users’ suggestions for new service functionalities; technical parameters of interaction; and gender‐related issues inherent to voice design. The findings reveal that such interfaces are primarily embraced by early adopters as an intuitive, inclusive means of streamlining domestic tasks. Furthermore, participants’ accounts underscore emerging reflections on gender identity within the broader project of AI anthropomorphism.The present article examines the communicational processes underlying the relationship between users and virtual personal assistants. Drawing on both theoretical reflection and empirical inquiry, it investigates dialogic dynamics, appropriation practices and experiential facets of voice‐mediated interactions with AI‐enabled smart speakers. The study follows a two‐phase methodology—first, a quantitative survey administered to 62 individuals; second, semi‐structured interviews conducted with 8 participants—to gather and analyze both quantitative and qualitative evidence concerning user experience. This dual‐method approach supports a deeper appraisal of human–computer interaction via voice interfaces, addressing: perceptions of AI humanization; users’ suggestions for new service functionalities; technical parameters of interaction; and gender‐related issues inherent to voice design. The findings reveal that such interfaces are primarily embraced by early adopters as an intuitive, inclusive means of streamlining domestic tasks. Furthermore, participants’ accounts underscore emerging reflections on gender identity within the broader project of AI anthropomorphism.

Certificates

Persuasive and Emotional Design

Issued By

Nielsen Norman Group (NN/g)

DesignOps: Scaling UX Design and User Research

Issued By

Nielsen Norman Group (NN/g)

Measuring UX and ROI

Issued By

Nielsen Norman Group (NN/g)

Lean UX and Agile

Issued By

Nielsen Norman Group (NN/g)

IxDF Certificate of Membership

Issued By

Interaction Design Foundation (IxDF)

Awards

SAP Labs Awards

Awarded By

Innovation Category

Recognized for voluntary contributions to SAP Design Hub Brazil, with initiatives that fostered innovation, supported internal talent development, mentored SAP’s external ecosystem, and generated value for customers and partners.

References

Clarissa Rodrigues, Sr. Technical Program & Quality Manager at Uber

I had the pleasure to work with her at SAP, in a huge and complex project. Paloma not only show initiative in building out our UX architecture to new areas, but she also played a huge role in pushing our product forward from a design perspective. As a strong user-centered design process advocate, she promotes UX trainings expanding UX vision to the entire organization. I coldn't not recommended her more - supportive, dedicated, knowledgeable, and an invaluable UX for any organization.